Shopify Case Study by Elle McCann

VIP Week Case Study

Darley & Co

Polished branding, strategic landing pages, and compelling case studies to showcase the product’s 24+ life-changing uses.

Designed to Convert

Showcasing Product Potential

Darley & Co’s single-product store needed a complete transformation to highlight its 24+ uses while maintaining a polished, professional feel.

During a VIP Week, I restructured their site with dedicated landing pages tailored to specific customer needs, ensuring each visitor instantly saw how the product could improve their life.

I also created compelling case study pages to showcase real customer transformations and build trust.

Home Page Before & After Transformation

A refined Home page designed to instantly communicate the product’s versatility and speak directly to each ideal customer.

Before

After

Elevate Your Brand. Optimize Your Store. Increase Your Revenue.

Unlock More Sales with a Store That Converts

Your Shopify store should be working for you, not against you. In just one VIP Day, I’ll refine your store’s design, user experience, and marketing strategy to turn visitors into paying customers—fast.

You don’t need months of trial and error to see results. With my expert guidance, I’ll make targeted, high-value updates that instantly enhance your store’s performance and profitability.

Get a Quote for Your Store →

Luxury Store Design

Product Page Optimization

Email Marketing Automations

Checkout & Payment Optimization

Upsell & Cross-Sell Strategy

Luxury Store Design

Product Page Optimization

Email Marketing Automations

Checkout & Payment Optimization

Upsell & Cross-Sell Strategy

Optimized Design for Higher Sales

Elevate your store’s design with strategic layouts and product page enhancements that turn visitors into loyal buyers.

Strategic Pages That Convert

Refine key pages—About, Collection, and Product—to speak directly to your ideal customers and drive more sales.

Revenue-Boosting Enhancements

Increase your average order value & repeat purchases with custom landing pages and Shopify app integrations.

Our new website is BEAUTIFUL!!! As small business owners, we have been wearing all the hats. When we saw everything that Elle was going to help us with, we were literally emotional. Such a huge weight was lifted knowing that what would have taken us months to do, Elle busted out in one week! Her organization, creativity mixed in with a "type A" work ethic was awesome. She made us look so professional and added so many features that will help with conversions. To say that we are happy that we found her, would be the understatement of a lifetime!! If you are on the fence with deciding which package, the VIP week saved us so much money in the long term if we had to figure it out ourselves... which we've done once before. Making decisions on our own was paralyzing and slowed the growth of our company. Worth every penny and more. Elle was a pleasure to work with!

Stephanie Peters

Product Page Before & After Transformation

A scannable Product page with key details that matter most—helping customers confidently understand its benefits and make a purchase.

Before

After

A Product That Transforms

From Overlooked to Essential

By creating a sleek, credibility-driven website, Darley & Co’s product now shines with a design that highlights its many uses.

With tailored landing pages and compelling case studies, the brand connects directly with ideal customers and builds trust—turning curiosity into conversions.

Landing Page Before & After Transformation

By refining messaging, visuals, and trust elements, landing pages on your site create a seamless journey that turns visitors into buyers with confidence.